Our client is a leading multinational corporation that designs and manufactures athletic and casual footwear along with apparel and accessories. Sportswear is their primary product category and the company has several retail and ecommerce stores, catering to thousands of their customers.
The client was mostly doing their business through the retail channels. However, with the proliferation of the ecommerce platforms, especially brought forth by the pandemic when people resorted to online shopping completely, the brand was missing out on their online business. They deliberately wanted to scale up their ecommerce business with our help and guidance.
Softify suggested the client with a complete Salesforce Commerce Cloud solution. The Salesforce Commerce Cloud is a cloud-based commerce platform that offers a variety of unique features and useful tools, allowing ecommerce portals to grow their business online. The solution aimed at streamlining the purchase process, personalizing the buying experience and creating a mobile-friendly shopping experience.
The Salesforce Commerce Cloud solution turned out to be precisely what the client needed. With the solution, they quickly took a mobile first approach, which eventually increased the popularity of their ecommerce website. With this, their quarterly sales grew by as much as 62%. Even the site went faster promising better customer experience in the process.
The data driven design analysis of the device traffic patterns could also be accessed by the commerce cloud solutions. Commerce Cloud’s Storefront Reference Architecture provided merchants with best practices in mobile UX design, merchandising, and technical architecture to improve conversion and enhance the mobile shopping experience. With over 200 wireframes that model intelligent storefront design, direct ownership of storefront code empowers merchants to build unique and differentiated sites.
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