Softify is a travel technology company that has provided a wide range of services and solutions to a multitude of clients. With our expertise, we have become partners of several Global Giants in the travel industry. We help them in enabling a strategic digital transformation.
Softify specializes in travel technology that has come across as a blessing for the travel and hospitality industry. Broadly, travel tech is the use of IT in the travel and tourism industry. The application of IT and ecommerce solutions in travel automates the processes, saves time, reduces costs and ultimately, creates a seamless travel experience for consumers not just during a trip but also before and after it. Technologies such as AI and Machine Learning provide insights into consumer behaviour, interests and preferences. Backed with such data, the travel and hospitality industry can display or send relevant offers to the targeted customers.